"新五项修炼"之打造卓越培训体系

学习要点：

  “新人成长线”培训执行标准、各职级在“新人成长线”培训执行中的职责。

“新五项修炼”内容及其关系：

1、                                                                 

2、                                                                  

3、                                                                 

4、                                                                 

5、                                                                 

关系：                                                                 

                                                                                                                                         

“营销员是公司最大的财富，培训是营销员最大的福利”，为进一步完善培训组织架构、加强培训队伍建设、规范培训标准、严格培训运作流程、加强培训工作检查和效果评估，建立和完善专业化培训体系，切实提升培训工作绩效，为业务发展和队伍发展提供有力支持。

一、基础培训及其定位

（一）基础培训的定位

                                                                                 

                                                                      

                                                                      

（二）营业单位基础培训的框架                                

（三）“新人成长线”达成的效果

1、                                                                 

2、                                                                 

3、                                                                 

4、                                                                 

5、                                                                 

（四）“新人成长线”执行的节点                           

二、“新人成长线”的训练模式

具体培训项目分析

1、新人岗前培训

（1）培训执行标准

对象：                                                                 

目的:                                                                 

时间：                                                                 

地点：                                                                 

培训形式：                                                                  

考核指标：                                                                 

（2）培训课程表

（2）专业能力培训（慧眼测试）+素质考试

培训执行标准

对象：                                                                 

目的：                                                                  

时间：                                                                 

地点：                                                                 

培训形式：                                                                 

考核

考前：                                                                 

考中：                                                                 

考后：                                                                 

2、新人衔接训练

（1）培训执行标准：

参训人员：                                                                  

培训时间：                                                                 

举办方式：                                                                 

培训内容：                                                                  

培训效果：                                                                 

承办机构：                                                                 

责 任 人：                                                                 

关注指标：                                                                  

（2）  衔接训练操作模式：

由四机构全面组织并在一个月内完成。

整个培训课程设置均以“课堂训练”“展业辅导”、“活动管理”、“督导检查”相结合。

每个单元的授课时间为2个课时，且每单元均采用“讲授-演练-通关”的授课模式，各占比分别为：

模式	新兵训练营	新兵加油站	新兵（2+5）*3
适用机构	12个城市型分公司、26个省会本部	甲、乙（含）级以上四级机构且有2个及以上组训	除上述两类机构外的机构
时间	1个月	1个月	1个月
地点	专属教室	营销职场	区域就近集中或集中中支
形式	独立运作	每周不低于3次集中训练，其他时间市场实作	集中2天训练，5天市场实作，连续三周
考核指标	参训率、举绩率	参训率、举绩率	参训率、举绩率

（3）  新人衔接训练课程表：

 3、新人转正培训

（1）培训执行标准：

对象：                                                                 

目的：                                                                  

时间：                                                                 

地点：                                                                 

培训形式：                                                                 

考核指标：                                                                  

（2）培训课程表：

4、新人提升培训1、2、3

（1）培训执行标准：

对象：                                                                 

目的：                                                                 

时间：                                                                  

地点：                                                                 

培训形式：                                                                 

考核指标：                                                                 

（2）培训课程表：

提升训练-1

提升训练-2

提升训练-3

三、营业单位”新人成长线”培训相关人员职责

（一）“新人成长线”培训的承办机构

                                                                 

                                                                 

                                                                  

                                                                 

（二）“新人成长线”培训的系统运作

                                                                 

                                                                 

                                                                 

（三）相关人员的职责解析

1、专项负责人的职责                                                                 

2、班主任的职责                                                                 

3、授课讲师的职责                                                                  

4、助教的职责                                                                 

5、主管、增员人的职责                                                                 

6、新人的职责                                                                  

7、机构负责人的职责                                                                 

（四）组训职责研讨

	新人岗前	专业能力培训（慧眼测试）+素质考试	新人 衔接训练	新人四个一	新人转正培训	新人提升培训1、2、3
训前
训中
训后

1、作为专项负责人的职责                                                                  

2、作为班主任的职责                                                                 

3、作为授课讲师的职责                                                                 

4、作为助教的职责                                                                 

5、作为组训对主管、增员人的职责                                                                 

6、作为组训对新人的职责                                                                 

7、作为组训对机构负责人的职责                                                                 

训后复习：各项执行标准总结与对比